Affordably connect musicians directly to the playlist curators and social influencers who can help grow their audiences.
As featured in:
Independent Spotify Playlisters
On Crosshair, independent playlist curators help promote you by adding music they like to their popular playlists. This increases your visibility on streaming platforms and can help get your music recommended to more users through 'Discover Weekly'.
YouTube, Instagram, & Twitter influencers partner with Crosshair to find the best new tracks for use in their original content. This can be a powerful promotional tool for musicians to get in front of large groups of new fans!
Crosshair features a growing list of industry tastemakers ready to take good music to the next level. These tastemakers include bloggers, music supervisors, and content creators spanning different industries.Our Results"Crosshair Music has helped me in getting my music out there - reaching a far greater number of listeners than I could have initially thought possible. As an independent artist, I know the true value of self-promotion and marketing, and the importance of using as many feasible tools in these avenues at my disposal. Crosshair fits perfectly with this mindset, because they are affordable, amenable, and open up a platform of accessibility between artist and listener!"- Fjøra, ArtistThe Process & Pricing
Sign UpSelect promotion channels.
Make ProfileAdd artwork, mp3, bio, targets, EPK.
Auto MatchingFind influencers in your genre automatically.
Get Added!Arrange promotion!The FAQs
The best part about our platform is that it's open to all musicians to utilize for promotion. We want the promotion to be organic and our influencers are not biased towards any artists. They choose to work with the music they love!
We strive to have each submitted song reviewed by 50-75 Crosshair influencers. This number may vary based on selected genres and campaign parameters.
We do not pitch the songs personally to the influencers. Our web app takes your music based off the genre you have chosen and sends it to all applicable influencers. Once they receive the song they review, rate, and decide whether or not the song is perfect for their playlist/content. They get a portion of the campaign price simply for reviewing the song.
Congrats on joining Crosshair! Now that you've purchased your song campaign you are ready to complete the campaign profile. Follow buttons on the dashboard to 'ADD CAMPAIGN', fill in each step of the campaign page and click 'CREATE'. Once you click CREATE your campaign will automatically be matched with the influencers who are interested in hearing your genre and style of music.
Crosshair can work for any genre of music at any point. We have had our best results with the most popular genres (Pop, Electronic, Country, Indie, Rap) due to the number of those playlisters that we have.
Because the decision for a song to be added to a playlist or channel is 100% up to the influencer, we can not guarantee any placements. We can only guarantee that influencers will hear, review, and comment on what they hear. The results will vary. Also, we work with independent Spotify curators, no employees from Spotify or official Spotify Playlists.
Due to the subjectivity of influencer opinion and personal ownership of influencer channels & playlists, Crosshair will not issue refunds on the basis of poor song performance alone.
Our process for refunding campaign fees involves the following steps and analysis:
We require that each campaign run for a minimum of four weeks.
(This allows us to verify that our influencers have been given a sufficient amount of time to respond and act upon their promotional decisions.)
We require Crosshair clients message each “interested” influencer.
Refunds will be issued on a case-by-case basis.
After the four week review period starting from the launch date of your song campaign a request for refund may be submitted if you remain dissatisfied with campaign results.
The Crosshair Music Team will issue a refund if any of the following criteria are observed:
After four weeks time the amount of reviews, both positive and negative equals less than twenty qualifying influencer responses.
Technical issues on the Crosshair Music Platform prevent influencers from engaging properly with a song campaign.
Fiver or more “interested” influencers fail to promote the track according to given feedback and set platform expectations.
Campaigns may be eligible for a full or partial campaign credit to submit a future campaign if they experience three or more “interested” influencers who fail to promote the track according to set platform expectations.
One Crosshair influencer promoting a song to their listed playlist or channel deems a song campaign and client ineligible for a full refund.