Crosshair Music Blog

Plan of Action and Success Stories (Part 3 of 3)

Posted on October 25th, 2017 by Garrison

Being added to a Spotify editorial playlist may be the goal, but there are many factors that impact placement. A few things to remember:

 

Don’t underestimate the power of social media and its effects on securing you a spot on a Spotify curated playlist. What you do outside of Spotify matters.

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Repost from Later.com: How to Properly Disclose Sponsored Instagram Posts According to the FTC

Posted on October 22nd, 2017 by Garrison

With the recent spat of FTC crackdowns on Instagram partnerships, a lot of people are wondering how to stay safe when sharing sponsored Instagram posts.

Is using the hashtag #ad enough? What about sponsored Instagram Stories? Do you have to disclose a partnership even if you weren’t paid?

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Where Man Meets Machine (Part 2 of 3)

Posted on October 21st, 2017 by Garrison

As mentioned previously, the ecosystem of music curation is a complex environment where man meets machine. In this expansive ecosystem, social media platforms- in their ever-changing nature- play quite a larger role than one might initially realize. 

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Spotify Playlists: How are they made and how do you get on one? (Part 1 of 3)

Posted on October 20th, 2017 in Spotify by Garrison

A spot on a heavily followed playlist – especially a Spotify curated playlist – is highly coveted these days. After all, artists can expect to see a boost in streams of about 50 to 100% once they get onto a Spotify sponsored playlist. The question is: how do you get on one? 

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Crosshair Elite Influencer Program

Posted on October 14th, 2017 in Spotify by Garrison

We are excited to introduce our new Crosshair Elite Influencer Program! Each month, starting November 1st, 20 of the most engaged influencers will receive special perks as a thank you for their engagement with our artists! 

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Repost from AWAL: “4 Secrets to Closing More Playlist Pitches”

Posted on August 22nd, 2017 in Spotify by Garrison

Social media and streaming platforms are complementary and should be used in tandem to increase your fan following. Artist accounts and profiles on Twitter, Instagram and Facebook are great to direct your fans to your streaming profiles. 

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Study Reveals Spotify Playlists Are Best To Promote Music Online

Posted on March 26th, 2017 in Spotify by Garrison

Getting your music featured on enough user generated playlists is a great way to get your music noticed by Spotify! According to recent RECODE article, “Spotify has more than than two billion playlists, most of them created by Spotify’s users.

 

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Harness the Power of Video on Instagram

Posted on March 16th, 2017 in Spotify by Garrison

Whether your Instagram account is associated with a business or it features content from your own personal life, videos can be a great way to connect with your audience.

 

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Crosshair Influencer Qualifications

Posted on March 13th, 2017 in Spotify by Garrison

The Crosshair team carefully reviews and selects all of the influencers that join our network. We strive to create quality connections for musicians looking to increase exposure and audience reach.

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